Whirlpool and Hotpoint: Home Reborn
In the heart of the Brera District, Via delle Erbe 2/A, Whirlpool will delight all incoming visitors with immersive experiences for its Whirlpool and Hotpoint brands.
Now that our homes have become the centre of our space and time, Whirlpool and Hotpoint will provide new ways to tackle this relationship.
Within three designated “areas”, Whirlpool will create a path that will take people on a journey that will artistically represent the everyday stresses and the positive effects of immersing ourselves in a continuous sense of calmness and stillness, being fully immersed in a sense of well-being. Along the entire experience, visitors will be guided by the 6TH Sense Technology.
Recently, we have all experienced a reinforced value for home in some shape or form. "Home" is so much more than the four walls we live in: It's a feeling of comfort, belonging and joy that is nourished by our experiences and carried with us wherever we go. Hotpoint calls this feeling "home-love" and - having been at the center of its consumers' homes for over 110 years - the brand has made it its mission to support others in creating and sharing this irreplaceable feeling. At Fuorisalone, Hotpoint will encourage people to re-embrace the feeling of home-love with an immersive installation, bringing visitors on a journey through familiar home-love moments and showing how its thoughtful Home Solutions can support them as trusted partners by their side.
Thanks to a clever and unique spatial design, visitors will have the chance to completely immerse themselves in the brand's mood and fully experience them in peculiar ways.