Brera Design District

Whirlpool and Hotpoint: Home Reborn

In the heart of the Brera District, Via delle Erbe 2/A, Whirlpool will delight all incoming visitors with immersive experiences for its Whirlpool and Hotpoint brands.

Now that our homes have become the centre of our space and time, Whirlpool and Hotpoint will provide new ways to tackle this relationship.

Within three designated “areas”, Whirlpool will create a path that will take people on a journey that will artistically represent the everyday stresses and the positive effects of immersing ourselves in a continuous sense of calmness and stillness, being fully immersed in a sense of well-being. Along the entire experience, visitors will be guided by the 6TH Sense Technology.

Recently, we have all experienced a reinforced value for home in some shape or form. "Home" is so much more than the four walls we live in: It's a feeling of comfort, belonging and joy that is nourished by our experiences and carried with us wherever we go. Hotpoint calls this feeling "home-love" and - having been at the center of its consumers' homes for over 110 years - the brand has made it its mission to support others in creating and sharing this irreplaceable feeling. At Fuorisalone, Hotpoint will encourage people to re-embrace the feeling of home-love with an immersive installation, bringing visitors on a journey through familiar home-love moments and showing how its thoughtful Home Solutions can support them as trusted partners by their side. 

Thanks to a clever and unique spatial design, visitors will have the chance to completely immerse themselves in the brand's mood and fully experience them in peculiar ways.

Activities schedule

June 6
10:00 — 18:00 Press preview - Media Day
18:00 — 22:00 Press preview - Media Event
June 7
10:00 — 18:00 Exhibition - Open to public
16:00 — 18:00 Show - "Le ricette del cuore di Hotpoint” (Hotpoint heart recipes) with the participation of Chef Bruno Barbieri. By registration only:
June 8
10:00 — 18:00 Exhibition - Open to public
18:00 — 22:00 Private party - Private Event
June 9
10:00 — 18:00 Exhibition - Open to public
18:00 — 22:00 Private party - Private Event
June 10
10:00 — 20:00 Exhibition - Open to public
June 11
10:00 — 20:00 Exhibition - Open to public
June 12
10:00 — 18:00 Exhibition - Open to public

Attention, please! The access to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.

& companies

Whirlpool Corporation

Whirlpool Corporation is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. The company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio.


Brera Site

Via delle Erbe, 2A - Milano

Access rules

To access the Whirlpool Corporation exhibition at Brera Site (Via delle Erbe 2/A) and join the experience, we kindly share below some useful guidelines and information for the public: 

  • Free access from June 7th to June 12th:
    • Open to the public: from 10:00am to 6:30pm 
    • By Invitation only: from 6:30pm to 10:00pm 
  • Mask should be worn inside the exhibition space