Lodes to open first Milan showroom
Italian lighting company, Lodes, will open its first Milan showroom
in June 2022 to coincide with this year’s Fuorisalone during Milan
Design Week. Situated in the heart of Brera, the city’s renowned
creative hub and home to some of the best Italian design brands,
the new space will be part of a prestigious building on Via della
Moscova 33. Visitors to the showroom will find Lodes’ latest lighting
collections, including Volum by leading Norwegian architects,
Snøhetta, Flar by Patrick Norguet, IVY by Vittorio Massimo, and other
pieces such as Easy Peasy and Croma by Luca Nichetto.
Spanning over 200 sqm with three large display windows, the
beautifully furnished space is the brand’s first showroom in Milan –
and also its first in the world. It is housed inside a historic building
that was once a barracks for Napoleon’s cavalry, a military bakery for
the Austrian Government, and also the home of the Banca Popolare
Commercio e Industria after the Second World War.
Not only does the new space serve as a showroom for architects
and interior designers, it also provides individual customers with
a relaxing, feel-at-home environment to experience Lodes’ quality
designs and meet its team of experts in-person. Following the success of the company’s major rebrand in 2020, the Milan
opening represents a significant milestone in its 70-plus-year history.
This key moment marks a new chapter for the Venice-based manufacturer– furthering and consolidating its growth internationally, as well as strengthening and offering its physical experience – that bears witness to the brand’s DNA – to its customers.