The Milan Flagship Store is in the heart of Brera, a design district par excellence, and it is a strategic point of contact with the architecture and design world. In a late nineteenth century building, 13 windows overlook the two entrances from Foro Buonaparte and Via Sacchi, framing 1,000 square meters of floor space on two levels. Key words: design and innovation. The Flagship was designed as a multi-purpose space. Along with the exhibition areas that contain the Florim ceramic collections, there is a work area for designers and architects, as well as a hall that seats more than 40 for conferences, events and training.