With perseverance and passion they have lived a very long history on their wheels, from the crisis of 1929 to the autarchy in black shirt; from the bombs on Milan during the Second World War, which took away three shops, to the boom of the 50s when cycling was a necessity; up to the drinking Milan of the 80s (when cycling was not a fashionable means of transport) and nowadays, with the revolution that is changing the heads of the citizens, cycling has become a smart, economically and environmentally sustainable, and even elegant choice.