Future of Fashion: An innovation conversation with Stella McCartney” is the second edition of a travelling and evolving installation by British conscious luxury pioneer Stella McCartney – leveraging her brand’s current achievements to inspire future actions. Salone del Mobile is a laboratory for design experimentation, innovation and cross-pollination, making it a natural platform to introduce the creative changemakers of today to these solutions for our shared tomorrow.
Launched originally at the UN’s COP26 climate conference in Glasgow, the Future of Fashion invites the world to discover the limitless possibilities of material innovation for creating a more nature-positive market – kinder to Mother Earth and better for business. Attendees can explore curated items crafted from pioneering fibres, (re)using everything from mushrooms to clothing waste. Key areas of focus will include vegan, mycelium, regenerated and plant-based innovations from Stella McCartney’s two decades of leadership in this space.
Cross-industry partnership will also be introduced at the event, including relevant and beautiful collaborations with iconic Italian architect and designer Mario Bellini as well as heritage British wallpaper house Cole & Son. Additional highlights include an experimental sounds room featuring music created from mushrooms, a screening room for documentary ‘Fantastic Fungi’ and an exclusive pop-up.
Future of Fashion: An innovation conversation with Stella McCartney will be open to the public from 7 to 12 June.
| June 6 | |
|---|---|
| 10:00 — 19:00 | Workshop - Cocktail bar and Fayme bag personalization in Stella McCartney Boutique, Via Santo Spirito 3. |
| 10:00 — 16:00 | Press preview - Press preview “Future of Fashion: An innovation conversation with Stella McCartney”. Access granted only to guests invited. |
| 20:00 — 23:50 | Private party - Mushroom party - upon invitation only, to get access is mandatory to show the evite during check in. |
| June 7 | |
|---|---|
| 10:00 — 19:00 | Workshop - Cocktail bar and Fayme bag personalization in Stella McCartney Boutique, Via Santo Spirito 3. |
| 10:00 — 18:00 | Exhibition - “Future of Fashion: An innovation conversation with Stella McCartney” is the second edition of a travelling and evolving installation by SMC Brand. |
| June 8 | |
|---|---|
| 10:00 — 18:00 | Exhibition - “Future of Fashion: An innovation conversation with Stella McCartney” is the second edition of a travelling and evolving installation by SMC Brand. |
| 10:00 — 19:00 | Workshop - Cocktail bar and Fayme bag personalization in Stella McCartney Boutique, Via Santo Spirito 3. |
| June 9 | |
|---|---|
| 10:00 — 19:00 | Workshop - Cocktail bar and Fayme bag personalization in Stella McCartney Boutique, Via Santo Spirito 3. |
| 10:00 — 18:00 | Exhibition - “Future of Fashion: An innovation conversation with Stella McCartney” is the second edition of a travelling and evolving installation by SMC Brand. |
| June 10 | |
|---|---|
| 10:00 — 18:00 | Exhibition - “Future of Fashion: An innovation conversation with Stella McCartney” is the second edition of a travelling and evolving installation by SMC Brand. |
| 10:00 — 19:00 | Workshop - Cocktail bar and Fayme bag personalization in Stella McCartney Boutique, Via Santo Spirito 3. |
| June 11 | |
|---|---|
| 10:00 — 19:00 | Workshop - Cocktail bar and Fayme bag personalization in Stella McCartney Boutique, Via Santo Spirito 3. |
| 10:00 — 18:00 | Exhibition - “Future of Fashion: An innovation conversation with Stella McCartney” is the second edition of a travelling and evolving installation by SMC Brand. |
| June 12 | |
|---|---|
| 10:00 — 12:00 | Exhibition - “Future of Fashion: An innovation conversation with Stella McCartney” is the second edition of a travelling and evolving installation by SMC Brand. |
| 10:00 — 19:00 | Workshop - Cocktail bar and Fayme bag personalization in Stella McCartney Boutique, Via Santo Spirito 3. |
Attention, please! The access
to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.
