An innovation conversation with Stella McCartney
Future of Fashion: An innovation conversation with Stella McCartney” is the second edition of a travelling and evolving installation by British conscious luxury pioneer Stella McCartney – leveraging her brand’s current achievements to inspire future actions. Salone del Mobile is a laboratory for design experimentation, innovation and cross-pollination, making it a natural platform to introduce the creative changemakers of today to these solutions for our shared tomorrow.
Launched originally at the UN’s COP26 climate conference in Glasgow, the Future of Fashion invites the world to discover the limitless possibilities of material innovation for creating a more nature-positive market – kinder to Mother Earth and better for business. Attendees can explore curated items crafted from pioneering fibres, (re)using everything from mushrooms to clothing waste. Key areas of focus will include vegan, mycelium, regenerated and plant-based innovations from Stella McCartney’s two decades of leadership in this space.
Cross-industry partnership will also be introduced at the event, including relevant and beautiful collaborations with iconic Italian architect and designer Mario Bellini as well as heritage British wallpaper house Cole & Son. Additional highlights include an experimental sounds room featuring music created from mushrooms, a screening room for documentary ‘Fantastic Fungi’ and an exclusive pop-up.
Future of Fashion: An innovation conversation with Stella McCartney will be open to the public from 7 to 12 June.