The Concept:
Swiss modular furniture specialists USM returns to Brera in 2022 alongside the international media brand Monocle: Occupying an iconic retail spot in the Brera design district, USM will show a special product colour with the intent to coax audiences into considering what comfort means to them and the important role colour plays in design and architecture. This soft pinkish hue is one that evokes cosiness and warmth and will be the key component of an installation designed around respite and relaxation, providing an enticing counterbalance to the busy atmosphere of Salone del Mobile.